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Palazzo Morrocchi Florence by Stanley Collection

Where History Meets Elegance in the Heart of Florence

Nestled in the vibrant heart of Florence, Palazzo Morrocchi, a magnificent 17th-century edifice, stands as a testament to timeless elegance and rich history. Once a private residence during the influential Medici era, its Baroque architecture, exquisite design, and finely elaborated details echo the grandeur of its period. The Morrocchi family, prominent in commerce and local culture, nurtured this noble home until the early 20th century, contributing significantly to Florence's lively social scene.

In the mid-19th century, Palazzo Morrocchi, particularly its renowned Caffè Michelangelo, became a vibrant hub for the Macchiaioli, a group of Italian painters celebrated for their innovative and bold style. These precursors to Impressionism, including luminaries like Giovanni Fattori, Ferdinando Paterno di Montecubello, and Teodoro Duclère, found inspiration and camaraderie within these walls, making the Palazzo a pivotal center for this significant artistic movement.

Today, as a distinguished 5-star boutique hotel managed by the Stanley Collection, Palazzo Morrocchi Florence continues its legacy as a beacon of beauty, culture, and unparalleled hospitality. Opening in November 2025, it is ideally situated on Via Cavour, a renowned address just moments from the Duomo and the Basilica di San Marco.

 

 

Via C. Cavour, 21- 50129 Florence

T. +39 3384472998

E: p.bernardi@stanley-hotels.com

www.stanley-hotels.com

General Manager | Patrizia Bernardi

 

 

 

 
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Elevated Experiences
Palazzo Morrocchi offers a sensory journey through its culinary and social spaces. Bubbles & Lobster, the Italian seafood restaurant, presents artful dishes crafted by Chef Alessio Stasi, from vibrant breakfasts to captivating dinners with live music.
 
The Champagne & Raw-bar provides a refined indulgence of pristine seafood and fine champagne.
 
At The Alchemist Cocktail Bar, master mixologists create liquid artistry, while Café Sociéty offers serene interludes with artisanal pastries.
 
The Charming Courtyard is an idyllic oasis for afternoon tea, and the Speakeasy Rooftop Bar unveils an intimate escape with panoramic Florence views. Private dining and culinary masterclasses ensure every occasion is an affair of unforgettable taste.
 
Beyond the palazzo walls, a tapestry of enriching experiences awaits. Guests can embark on private culinary masterclasses, indulge in oyster and champagne tastings, or unwind with a couple's spa experience. The hotel's privileged location grants effortless access to Florence's iconic landmarks: Ponte Vecchio and the Uffizi Gallery are just a kilometer away, with Palazzo Pitti a short stroll further, inviting deeper exploration into the city's artistic and historical soul.

 

Meeting and events

Palazzo Morrocchi offers an intimate meeting room and a private section of its restaurant, where the venue’s historic charm and elegant spaces create the perfect setting for gatherings that celebrate Florence’s rich heritage.

Rooms

41 Rooms (31 Rooms & 10 Suites):

  • Cosy Rooms (2) 17 sqm
  • Classic (19) 20-23 sqm
  • Classic with terrace (2) 20-24 smq
  • Superior (3) 25-27 sqm
  • Deluxe rooms (5) 25-28 sqm
  • Classic Junior Suites (1) 31 sqm
  • Junior Suites (2) 30-33 sqm
  • Suite (4) 40-43 sqm
  • Deluxe Suite (1) 45 sqm
  • Suite Arte (1) 69 sqm
  • Suite Opera (1) 84 sqm
Facilities
  • 4 Floors
  • Views of the city, inner courtyard, or neighborhood
  • Dr. Vranjes Firenze courtesy set
  • High-quality audio system
  • Bathroom with shower or shower and bathtub
  • Spacious wardrobe
  • Italian cotton linens and towels
  • Bathrobe and slippers
  • Smart TV
  • Adjustable air conditioning and heating
  • Hairdryer
  • Minibar
  • Personal safe
  • Alessi coffee machine
  • Alessi kettle
  • Complimentary Wi-Fi
  • Filtered water provided throughout your stay
  • Welcome amenities
  • Bubbles & Lobster Italian Seafood Restaurant
  • Bubbles & Lobster Champagne & Rawbar
  • The Alchemist Cocktail Bar
  • Cafè Sociéty
  • Speakeasy Rooftop Bar

 

 
Activities
  • Private Dining
  • Culinary Masterclass
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